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Title: SCOTLAND'S FOR ME!

Reference number: 6169

Date: 1982

Sponsor: [ Scottish Tourist Board]

Production company: [ In Video (Scotland Ltd), Independent Video Production, 10a St. Colme St, Edinburgh, EH3 6AA]?

Sound: sound

Colour: col

Fiction: non-fiction

Running time: 13.20 mins

Description: Presentation by the Scottish Tourist Board promoting the 'Scotland's For Me' campaign to prospective clients in the industry. Features statistics, advertisements for television and in the press aimed at various markets, and gives an explanation of the aims of the campaign.

See also ref. 5630 - although title is the same content is different.

Shotlist: Scotland's for me! logo (00:01:04) c/u map of Scotland showing statistics of expected audience numbers across Britain who will view the advertisment on television (00:01:33) Scotland's For Me Television Advert, featuring: montage of Scottish scenes, featuring pull in shot of Scottish hills, the Forth Rail Bridge, glen, ferry crossing water, Riding of the Marches in the Borders, castle, outdoor sports, pipe bands, windsurfing, skiers, ceilidh dancers, fishing, golfing by the Spey, swimming, boating, Edinburgh Tattoo (00:02:.36) logo (00:03:04) television advert targetted at families, featuring swimming pool, horse rising, train, go-karting, barbeque (00:03:34) logo (00:03:51) television advert targetted at outdoors people featuring golfer, caravanning, windsurf, fishing, walking, (00:04:23) logo (00:04:39) actor Larry Hagman explains why he wants to go to Scotland 'for the very best in tweeds and tartans' (00:04:50) -blank- (00:04:55) Jack Nicklaus explains why he loves Scotland 'for the golf' (00:05:07) -blank - (00:05:11) Rod Hull and Emu fooling about with bagpipes (00:05:29) c/u brochures 'Scottish Holidays 82' and 'Scotland's for Me', c/u ABTA logo, press ad, press material, explanation of income and financial contributors (Grampian Region, Tayside Region, City of Aberdeen, Strathclyde Region, Kyle and Carrick District & Cunninghame District, Highlands and Islands Tourism Council, Roman City Tours and British Rail) (00:07:20) repeat of first advert (00:07:50) television advert for Kyle and Carrick area (00:08:11) television advert for Cunninghame area (00:08:31) c/u press material, foreign brochures, promotional material such as pens, badges etc (00:10:25) flower display competition at the Beechgrove Garden (?), sponsored by the campaign (00:10:33) logo, c/u press material featuring joint schemes for those working in the tourist industry (00:11:30) repeat of first advert (00:12:39) logo (00:13:20) [no ecs]