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Title: EASTERN ROSE

Reference number: 0614

Date: 1942

Sponsor: [ SCWS]

Sound: sound

Original format: 16mm

Colour: bw

Fiction: non-fiction

Running time: 5 mins

Description: A promotional film highlighting the success of the Co-op in bringing tea to the people of Britain even during the war.

Similarities with the earlier ROSE OF THE ORIENT, ref. 0624 and uses some of the same footage. For further information see "The British Co-operative Movement Film Catalogue" compiled and edited by Alan Burton 1997.

Shotlist: Credits (.08); Map of the Indian Ocean and Ceylon. Shots of tea plantation and workers going to the fields to pick tea. Shots of Ceylonese at work (1.07); Village children in school (1.18); The foreman inspects the baskets before they are put on the overhead pulley and taken to factory (1.50); In the factory, tea is laid out to dry and then put into rolling machine to release juices. Leaves go to fermenting parlour. They are dried, sifted and graded, packed into tea chests (3.34); Cargo vessel in harbour, tea chests are loaded on board. Vessel sets off out to sea. Shots of naval escort to convoy (4.26); The tasting processes (4.35); Housewife making tea. Slogan for Co-op tea (5.18)