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Title: WHISKY OF HIS ANCESTORS, the

Reference number: 6154

Date: 1898c

Sound: sound

Original format: 35mm

Colour: bw

Fiction: fiction

Running time: 0.51 mins

Description: An early advertisement for Dewar's White Label Whisky.

Copy of Dewars Whisky advertisement, c. 1898 incorporated into 16mm print given to donor by Dewars Co. some years ago. Original preserved in MOMA. Note: This is not the same film as another Dewar's Whisky advert at ref. 4414

Shotlist: title (0.01) c/u pencil drawings of men enjoying a dram, commentary: " as early as 1900 a commercial featuring these characters was made for Dewar's Whisky. Here it is..."(0.10) shot of stage set with 'Dewar's Perth Whisky' written on front facade. A man sits enjoying a dram, three Highlanders in full tartan dress step out of tryptych 'picture' background and join him, a painting of Queen Victoria is then lowered and they all salute (drink a toast?). They then step back into picture again (0.41) c/u shot of man pouring a glass of Dewars White Label whisky, commentary: "techniques of film-making constantly change but Dewar's never varies" (0.51)