A brief overview of Bell's brands, factories and social events. (clip - full length available onsite)

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  • Perth and Perthshire


  • Food and drink


  • Promotional
  • Sponsored


  • 1980s

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Title: NEW BLEND, the

Reference number: 3377

Date: 1986c

Sponsor: Bells Scotch Whisky

Production company: [ September Films]

Sound: sound

Original format: 16mm

Colour: col

Fiction: non-fiction

Running time: 12.16 mins

Description: Promotional film about Bells Scotch Whisky company.

This has the same introductory sequence as ref. 3387, suggesting they were part of a suite of promotional films made by Bells at this time?

Shotlist: title sequence, followed by promotional film about Bells Scotch Whisky company concentrating on their ownership of Johnnie Walker and Gordons Gin also highlighting their sporting and charity events such as the Bells Scottish Open, tennis, skiing. Fundraising for local charities in cooperation with local publicans. There are sequences showing the preparation of whisky in the distillery, landscapes and 'nostalgic' historical recreations of the story of the brand, gvs of headquarters of Arthur Bells at Cherrybank in Perth, where marketing and sponsorship and corporate affairs are introduced (12.16)