MINISTRY OF FOOD FLASHES

Compilation of war-time food flashes including adverts for real and dried eggs, new potatoes, how to obtain vitamin C from swedes, how to use a ration book and how to keep milk during a storm. (clip)

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Subjects:

  • Food and drink
  • Media, communication and the creative industries
  • War

Genres:

  • Public information
  • Sponsored

Decade:

  • 1940s

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Overall rating:

Title: MINISTRY OF FOOD FLASHES

Reference number: 1359

Date: 1941 - 1945

Sponsor: Ministry of Food

Sound: sound

Original format: 35mm

Colour: bw

Fiction: non-fiction

Running time: 3.41 mins

Description: Compilation of food flashes including adverts for dried eggs, how to obtain vitamin C from swedes, how to use a ration book and how to keep milk during a storm.

Shotlist: No credits. Ministry of Food Flash (.04) c/u of a hand putting eggs into a basket and shot of a packet of powdered dried eggs (.19) c/u of a hen (.22) Ministry of Food Flash (.24) c/u of packets of dried eggs (.32) shots of two men outside a shop (.40) Ministry of Food Flash (.41) Shots of a man cleaning a Rolls Royce. Advert for potatoes (.57) Ministry of Food Flash (.58) shots of vegetables and advice on how to cook them (1.15) Ministry of Food Flash (1.16) save bread and the potato (1.34) Ministry of Food Flash (1.35) Ministry of Food Flash (1.54) Adverts for ration books in newspapers (2.13) Ministry of Food Flash (2.14) shots of a ration book and how to use it in the grocers (2.39) Ministry of Food Flash (2.40) how to keep milk during a storm (2.51) Ministry of Food Flash (2.53) keeping ration book in good condition (3.05) Ministry of Food Flash (3.07) changing your retailer (3.21) Ministry of Food Flash (3.22) advert for swedes and how to obtain Vitamin C from the vegetable (3.41)