DRINK AND DRIVE COMMERCIALS

Full length video

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Subjects:

  • Crime, punishment and law enforcement
  • Food and drink
  • Media, communication and the creative industries
  • Transport

Genres:

  • Advertising

Decade:

  • 1960s

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CO-OP ADVERTS III
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LA SCALA TRAILERS, ETC.
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McEWAN ON THE MARCH
1967 | col | silent
ORCHID MARGARINE
1965 | bw | sound

Please read Understanding catalogue records for help interpreting this information and Using footage for more information about accessing this film.

Overall rating:

Title: DRINK AND DRIVE COMMERCIALS

Reference number: 1107

Date: 1967c

Sound: sound

Original format: 35mm

Colour: bw

Fiction: non-fiction

Running time: 4.1 mins

Description: Cinema commercials portraying the hazards of drinking and driving.

Shotlist: No credits. Shot of a newspaper with close-ups of Ministry of Transport warning concerning the hazards and penalties of drinking and driving, with the headline "The Test is coming"; a breathalyser tube is placed by the print: "Now you really can't ask a driver to have another drink" (0.22); Shot of a man parking his car and then phoning for a taxi (0.34); Now you really can't ask a driver to have another drink (0.38); Shot of men drinking in a pub (0.56); Repeat of caption (1.04); Shot of men drinking in a restaurant (1.15); Repeat of caption (1.26); People drinking in house at a party (1.59); Repeat of caption (2.03); Shot of a man drinking in a pub and later being stopped for a breathalyser test with repeat of the caption superimposed over picture (2.45); Drunk driver knocks down a cyclist. Repeat of caption (3.27); A driver fails the breath test and is required to give a blood sample. Repeat of the caption (4.11)