MINISTRY OF FOOD FLASHES

Recommendations from the Ministry of Food during the war about using powdered milk and eating potatoes rather than bread. (clip)

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Subjects:

  • Food and drink
  • War

Genres:

  • Sponsored

Decade:

  • 1940s

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Title: MINISTRY OF FOOD FLASHES

Reference number: 0867

Date: 1939 - 1945c

Sound: sound

Original format: 35mm

Colour: bw

Fiction: non-fiction

Running time: 1.25 mins

Description: Government sponsored promotion on how to save flour by susbtituting potatoes and an advert for powdered milk.

Shotlist: No credits. soundtrack only: "Land of Hope and Glory" (0.30); "Food flash" giving instructions on reconstituting powdered milk (0.46); Four-part potato plan; c/u pamphlet: "Your bread costs ships" (1.05); v/o instructs: "Save Flour" over sea battle footage: "[a] raider took these pictures and sank these ships, some carrying wheat" (1.25)