COGENT CIGARETTES ADVERTISEMENT

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Subjects:

  • Home life
  • Leisure and recreation
  • Media, communication and the creative industries

Genres:

  • Advertising

Decade:

  • 1950s

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Please read Understanding catalogue records for help interpreting this information and Using footage for more information about accessing this film.

Overall rating:

Title: COGENT CIGARETTES ADVERTISEMENT

Reference number: 0687

Date: 1957*

Sound: sound

Original format: 35mm

Colour: bw

Fiction: non-fiction

Running time: 1.17 min

Description: How Co-op Cogent cigarettes are manufactured, and an advert for Cogent cigarettes "Relax with Cogent".

For further information see "The British Co-operative Movement Film Catalogue" compiled and edited by Alan Burton 1997.

Shotlist: REEL I

No credits. Introducing tremendous value - Cogent cigarettes (.13); Shots of tobacco being 'scientifically conditioned' (.17); Tobacco is cut (.23); Shots of machine producing cigarettes at a rate of 1500 per minute (.36); The cigarettes are boxed (.44); The boxes are wrapped in cellophane (.51); Shot of man slouched in an armchair smoking a cigarette (.54); Relax with Cogent. Sold at your Co-op (1.14)

REEL II

No credits. Short advert for Cogent cigarettes featuring man relaxing in an armchair (.07).