SAVE IN 1969

Full length video

This film is in copyright

This film is protected by copyright and is provided for personal, private viewing only. Please use the Hire, buy or ask a question button to ask about obtaining a copy of this film or a licence to use it, or to ask about its copyright status.

Find similar films


  • Food and drink
  • Media, communication and the creative industries


  • 1960s

Related films

1968 | bwcol | sound
1966 | col | sound
1966 | col | sound
1966 | col | sound

Please read Understanding catalogue records for help interpreting this information and Using footage for more information about accessing this film.

Overall rating:
(Your rating: )

Title: SAVE IN 1969

Reference number: 0659

Date: 1969*

Sponsor: [ SCWS]

Production company: [ Shaw Film Productions]

Sound: sound

Original format: 35mm

Colour: bw

Fiction: non-fiction

Running time: 0.40 secs

Description: An advert showing a selection of Co-op offers, including Heinz Soup, Del Monte Pineapple slices and Golden Ball Marmalade.

Comment from "The British Co-operative Movement Film Catalogue" compiled and edited by Alan Burton 1997; "The Movement's shift away from CWS brand loyalty is complete in this television advertisement, which exclusively promotes non-Co-op brands. The Movement underwent immense changes in the 1960s, as it responded to major shifts in national culture and retailing. However, such a publicity exercise which promoted competitor's (and capitalist's) products would have horrified a previous generation of Co-operators. The film heavily features the new national logo (1968): "Co-op" on a blue background."

Shotlist: No credits. Selection of Co-op offers, including Heinz Soup, Del Monte Pineapple slices and Golden Ball Marmalade (0.30); [Plus 10 second shot of Co-op logo] (0.40)