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Title: REACH FOR A ROCKY

Reference number: 0618

Date: 1959

Sponsor: [ SCWS]

Production company: Gate Film Productions

Sound: sound

Original format: 16mm

Colour: col

Fiction: non-fiction

Running time: 17 mins

Description: Tobacco is harvested in Rocky Mount, North Carolina, then processed in the Co-op's Shieldhall factory, Glasgow, as Rocky Mount cigarettes.

At the time of this film the SCWS tobacco factory at Shieldhall produced nineteen brands of cigarettes, including Cogent, Gold Flake, Shipmate and Rocky Mount Tipped.

For further information see "The British Co-operative Movement Film Catalogue" compiled and edited by Alan Burton 1997.

Credits: With acknowledgements for tobacco growing sequences to- Universal Leaf Tobacco Company. Richmond, Virginia, U.S.A.

Shotlist: Credits (0.15); Rocky Mount, North Carolina. Tobacco is harvested. Leaves are strung over sticks, which are then taken to the curing barn. Cured leaves are bound together by children, and an older woman (2.43); Auction hall. Government official examines and grades the tobacco. Buyers on auction floor file past tobacco bales (3.42); The tobacco is vacuum treated in the Shieldhall factory. The leaves are split and threshed. Dust extractor (5.40); Tobaccos are blended. Fine-cut tobacco is produced. The rotary drier and cooling belt (8.30); Filter cigarette making machine. Weight checking in laboratory. Drying chamber. Packing machine wraps cigarette packets in lead foil; (13.22); Girls in factory canteen. The warehouse where orders are packed. Wire-binding machine. (15.06) Boxes are loaded into van marked "'Meet the Stars' At the Cogent Show". Shot of cigarette counter in Co-op shop (16.20); ecs (16.56)