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Title: CRAWFORD'S BISCUITS

Reference number: 1740

Date: 1935

Director: [filmed by George P. May]

Sound: silent

Original format: 16mm

Colour: bw

Fiction: non-fiction

Running time: 13.27 mins

Description: Crawford's Biscuits sales campaign in 1935 at the time of the Bakery and Biscuits trade Exhibition in the Kelvin Hall, Glasgow. Their campaign includes their stand at the Exhibition, being a reconstruction of an early 19th century kitchen and a Victorian-style horse-drawn William Crawford & Sons' carriage.

Made by employee of Crawford's Biscuits as an amateur film. Shows the sales campaign run by the firm in Scotland.

Shotlist: [No credits] Interior of the Kelvin Hall, Glasgow, during the 1935 exhibition by the Bakery and Biscuits trade. Shots of the House of Crawford stand. Close-ups advertising material for William Crawford and Sons' products. Crowds around the stand queuing to get inside the "House" (2.25); Inside the "House of Crawford". Reconstruction of an early 19th century kitchen for baking biscuits. Man dressed as William Crawford (2.50); The stand illuminated at night and crowds (3.39); Shots of sales campaign. Victorian-style horse-drawn carriage emblazoned William Crawford & Sons with coachman and man dressed in 19th century costume as Wm Crawford. Shots of carriage and occupant in Edinburgh's Charlotte Square (5.42); Large group of people posed for photographer in grounds of Dunblane Hydro Hotel (possibly Crawford's staff outing). Shots of people on bowling green. Shots of "William Crawford", carriage in grounds, ladies putting. Close-up ladies. Carriage leaves (9.01); Close-up old man wearing a chain of office? (9.16); "William Crawford" and the carriage on sales tour attracting crowds when stopped at a Leith dairy (9.33); Outside a licenced grocer (9.54); Outside a factory? talking to workers (10.13); "Crawford" and three schoolgirls in uniform (11.14); "Crawford" talking to girls at the railings of a playground (11.38); "Crawford" and carriage outside Corner House (11.57); Carriage on the move (12.11); More shots of Kelvin Hall stand during 1935 exhibition, interiors and exteriors, day and night (13.27)