COGENT CIGARETTES ADVERTISEMENT
Full length video
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Title: COGENT CIGARETTES ADVERTISEMENT
Reference number: 0687
Date: 1957*
Sound: sound
Original format: 35mm
Colour: bw
Fiction: non-fiction
Running time: 1.17 min
Description:
How Co-op Cogent cigarettes are manufactured, and an advert for Cogent cigarettes "Relax with Cogent".
For further information see "The British Co-operative Movement Film Catalogue" compiled and edited by Alan Burton 1997.
Shotlist:
REEL I
No credits. Introducing tremendous value - Cogent cigarettes (.13); Shots of tobacco being 'scientifically conditioned' (.17); Tobacco is cut (.23); Shots of machine producing cigarettes at a rate of 1500 per minute (.36); The cigarettes are boxed (.44); The boxes are wrapped in cellophane (.51); Shot of man slouched in an armchair smoking a cigarette (.54); Relax with Cogent. Sold at your Co-op (1.14)
REEL II
No credits. Short advert for Cogent cigarettes featuring man relaxing in an armchair (.07).