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Title: PIGS IN CLOVER

Reference number: 0440

Date: 1931*

Director: [d. Ronald L. Jay]

Sponsor: [ George Guthrie and Son, Butchers, Glasgow]

Sound: silent

Original format: 16mm

Colour: bw

Fiction: non-fiction

Running time: 3 mins

Description: This advert for Guthrie's pork shows how pigs are well cared for before reaching the butcher's knife. One of a series of advertising films made for George Guthrie Butcher, Glasgow.

Screened in Guthrie’s shop window in Maryhill Road until crowds gathering outside on the pavement spilled over into the road and the police objected (anecdotal evidence from member of public at a screening).

Shotlist: Credits (0.07); On a country farm lives mother pig and her little pigs. Shots of a sow suckling her young. As hungry as hunters. How they grow on food. (1.08) shot of piglets resting in a clean stye Guthrie's pigs are particular about their pens. Shots of pig pens, girls herding pigs into pens. (1.30) Clean as can be, flooded with sunlight. Shots of pigs being fed. (2.40) Two of the Guthrie parade - shots of two large pigs (3.13) Guthrie's pork pleases purse and palate. Always buy Guthrie's (3.31)